Embracing digital era not optional

Embracing digital era is not optional whether for business or individual, farmer in the outback or urban executive. As a kid, my mother used to tell me that change always brings great opportunities and she encouraged me to take a new challenges every two to three years. Whenever I have changed jobs or are given myself new objective, I always need to be ready to deal with many unpredictable things from new responsibilities, new contacts, new challenges, among others. As a result, I have embraced what my mom told me as a teenager as “can-do mentality” fully. Of course, I am human and on several occasions I have been gripped by fear of failure whenever I’m about to start a new project. But I always dare, take risks and act fast whenever possible. That being me, I couldn’t understand an organization executive recently who want a solution but doesn’t want to spend heavily. As I noted, you can’t demand delivery of Ferrari and want to pay amount enough to buy a bicycle.Digital technologies are having a significant societal and economic impact within our societies. They are also acting as the basis of a newly emerging set of foundational technologies that will disrupt every aspect of the economy including every industry sector.I have no doubt they will be the key drivers of productivity growth and innovation this century. The global appetite for digital technologies and the rate of uptake is a significant opportunity to establish new commercial enterprises and grow existing ones in digital technology supply and digital service provision as well as improving the efficiency and effectiveness of existing industries. The digital innovation environment is dynamic and complex, and time-to-market is typically very short. Strong collaboration between solution providers and clients in need are the key to achieving the agility to successfully seize this opportunity, particularly given the challenges of digital disruption to industries that have significantly invested in traditional methods.

 In my life, I have failed many times and whenever I have failed, I take it instead as gaining experience. Going forward I look back on both my failures and successes to learn from them. The ability to embrace change is particularly critical right now because change is inevitable across all industries, including media, banking and telcos as well. Digital is the future. Everyone need to be open-minded, acknowledge reality and learn to cope with consumers’ behaviour and technological changes as quickly as possible, changing the way people work and how businesses approach their customers. Digital technology offers a more precise approach, allowing businesses a deeper understanding of individual customer behaviours. Availability of new tools has made it even better.The significant use of mobile apps, firms have a fantastic opportunity to better know their customers and offer them the right service at the right time.One of the key factors of success to drive digital growth is our data miners largely responsible for modelling and analysing insights on customers in order to find the reasons why they don’t show interest in the services offered and what companies should be doing better.Digitalisation has pushed change faster than ever thought and hardly can one find a business that hasn’t been impacted directly or indirectly.Businesses need to think differently, act fast, test and run. As I told that organization executive, if something works, you grow it and it fails, you pivot.ICT has also strongly impacted societal culture and behaviour. People are increasingly moving towards living part of their lives in the digital world, including socialising, learning, conducting financial transactions, and storing and sharing personal data. Emerging technologies will see this evolution continue with a deepening of human-machine partnerships and relinquishing of tasks to autonomous systems.Experience has demonstrated that in the digital technology area it is consumers who ultimately drive change. For businesses to maintain fast follower status and thrive in the digital future, appropriate services or products must exist to empower consumers as the key change agents. Whether an individual or business, a range of technological trends will transform all aspects of our societies. The future for technological innovation looks bright. The diffusion of ICT across all industry sectors, and the pace of technological change, will ensure that ICT continues to generate change and drive innovation. Digital era is unacceptable and inevitable.

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