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Showing posts from November, 2015

Africa is full of great talent

As Contador Harrison , I believe the continent of Africa keeps getting smaller. Whether it's designing a mobile app in Nairobi that targets rest of African countries consumers, or finding premium wines and foods in high-end South Africa supermarkets, it's clear that where you live in Africa is becoming less of a barrier for access to whatever goods and services you desire. A recent study estimated that globalisation contributes US$4 billion to Africa growth each year, and with so many opportunities available it's likely to keep growing. As well as bringing direct economic benefits, this expands competition in markets across the continent, providing more options for consumers and creating more dynamic local and regional markets. However, that doesn't mean to say that all African markets have the same look and feel. Successfully crossing new frontiers in commerce needs people who understand local preferences as well as regional drivers. In addition, technology has also be