Mobile phones and Internet payments expected to reach $US796 billion in 2014
A new study by World
Payments report has revealed that the amount of money transacted through
mobile phones and over the Internet are expected to reach $US796 billion
globally in 2014. Mobile and Internet payments are expected to increase as more
people have access to mobile phones and more payment methods are developed with
Africa and Asia expected to be the leading regions. Forecast
for mobile-payment volumes to grow to 30 billion transactions worldwide over
the same period. Analysts expect a leap to mobile-payments to use Near Field
Communication. After reading the report it is clear that the market is
dispersed around plenty of different technologies and consumers can access more
than 500 different types of electronic wallets. Non-cash payments markets that
are already saturated are cited as Canada, United States, Scandinavian
countries and land down under Australia. Emerging and developing markets in
Africa and Asia were the fastest growing areas for mobile phone-based payments
and e-payments. Research conducted separately in Africa earlier this year
revealed that banks want to be the main providers of electronic and mobile
payment systems, due to their regulatory backgrounds.
Mobile network operators in East African region and
companies from various sectors were racing to come up with a method and device
that would lead to the anticipated surge in m-payments with utility companies
being the leaders of the pack partnering with both banks and telecom operators.
The report said that Telecom network operators in African countries unlike in
Kenya, Uganda and Tanzania will have to negotiate consumer trust issues and commercial
realities for them to experience the same growth in the mobile payments as
their East African counterparts. Me think that the existence of a role for
telecom operators in the present and future payments space shouldn't be
curtailed as some bank chiefs have been suggesting. In East and Southern Africa
region where I am familiar with telecom business models, almost all telecom
operators are either prepaid or postpaid businesses that are built on gigantic
transaction engines. I also think that the reason why Mobile money transfer has
not become a hit in other parts of Africa compared to Eastern part of the
continent is the regulatory environment that is not right and technically it has
made it very hard for telecom operators to actually enter mobile financial
service business while in some western African countries powerful bankers have
always been mentioned as being behind the powerful cartel blocking and
frustrating mobile operators smooth entry into the mobile payments foray.
One of the known barrier to telecom operators making
an effective business in the mobile payments space is the commercial reality.
In Rwanda and Zambia, there were cases where the biggest corporate customer for
the foreign owned telecom network operator was actually a multi national bank.
That was said to make it hard for the telecom operator that was looking to go into
competition with the bank. In Zimbabwe and Malawi winning consumer trust to the
point where they entrusted money with telecom network operators has been cited
as the main challenge to the growth of mobile-based payments. A study conducted
in Tanzania, Kenya and Uganda in 2011 consumers were said to trust their
telecom operators with their money more than trust their banks that are always
accused of hidden and excessive charges that most people cant afford.
Statistics shows that only 20% of African population has bank accounts but more
than 70% of Africans own mobile phones hence the cut throat battle between the
banks and telecom network operators for the unbanked population. Telecoms in
those three countries have been very innovative and the bank's now starting to
join the bandwagon but they’ve failed to innovate by working on copy cat ideas initiatives
that are not effective. I know of a bank that launched a mobile payment
platform and ten months down the line they have less than 2,000 subscribers yet
they have more than a million customers. Most African banks have facilities
that allow easy transactions from a mobile phone but only handful few make
money from them but the future looks bright for the established big boys.
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