Nokia revival dependent on Windows 8 phones


Nokia is pinning its hopes on its new mass-market Windows Phone 8 handset pipeline to revive its smartphone market share in sub Sahara Africa. The Finnish mobile maker has selected Africa as one of the region in which it will focus on the smartphone segment thanks to the proliferation of internet-connected devices in the country. The introduction of the new mass phone model, the Lumia brand, is Nokia’s latest bid to regain market share in Africa's booming smartphone market. Both Nokia and BlackBerry will have one last chance to come back into the markets in Africa that has lately been dominated by LG and Samsung brands and iPhone.

Research in Motion's BlackBerry plans to launch its new BlackBerry 10 smartphones in Africa by April. Samsung is also preparing to roll out its first Windows phone, the Ativ S, in the African market in the next month or so. Nokia will this year focus on mid-tier smartphones priced between $200 and $700, a high growth area for the company and the primary target market is customers aged 18 – 30.This year will see more than 10 million smartphones will be imported into African countries. In terms of volume, smartphones priced below $300 will account for most of the ones sold. In terms of value, smartphones priced more than $300 will account for a 20% market share.

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