SVOD to overtake Pay Tv
Subscription video on-demand (SVOD) services are on cause to overtake pay television in the next three years with the likes of Amazon and Netflix leading the charge globally as well as geo-location based growing niche players whose primary focus is domestic and regional markets .As an industry insider in terms of streaming technology, compared to five years ago, online video streaming platforms have been expanding into emerging markets with localized content and user-friendly subscription methods offering many consumers entertainment alternatives including subscribing to streaming media and video on-demand services.I also think the appetite for paid content is increasing across the population and a confluence of forces is driving that .Dropping smartphone prices and improved 4G coverage have also contributed to heighten smartphone penetration and to a growth in Subscription Video on Demand services in different parts of the world.In a confidential research conducted by a major European...