Monetization of mobile apps in Africa
There ’s a common belief in Africa that apps developers always become instant millionaires once they start developing apps.I want to dispel that notion because its simply a white lie and let me explain why. There are about 50,000 apps on the iOS App Store developed by African countries based developers and only a quarter of those were actually opened once downloaded.In addition, most apps are free to purchase, the average cost of an app is about $0, and only 1% of all apps are actually paid for in Africa. So as a developer based in Cape Town or Cairo it is not easy to make money in such an environment . Up-to date statistics are showing more and more developers are finding alternate ways to make money from apps. In Nigeria and South Africa, some are turning to advertisements, others off-selling consumer details to third party providers and most commonly, in-app purchases, where developers hope consumers get so hooked to the app that they are willing to pay for more features or add-ons....